NFT
Innovative NFT Tourism Initiative in South Korea's Jeju Island
Monday. January 6 at 1:00 PM
1 min. readJeju Island in South Korea is planning to introduce NFT tourist cards to attract younger visitors. The island aims to launch digital tourism cards with NFTs in the second half of 2025, offering various benefits to travelers. By targeting millennials and Generation Z, Jeju hopes to increase the influx of younger tourists. Known for its scenic beauty and resorts, Jeju has a history of embracing crypto projects, including a blockchain-based contact tracing app. The NFT-linked tourist cards will provide subsidies and discounts for popular attractions on the island, such as the UNESCO-listed Seongsan Ilchulbong volcano. Officials have also discussed utilizing blockchain and NFTs to boost the local economy, particularly in tourism and fishing industries. With the growing interest in cryptocurrencies in South Korea, the introduction of NFT tourism cards could further enhance the island's appeal to tech-savvy travelers.