NFT
Jeju Island to Issue NFT Tourist Cards to Attract Younger Visitors
Monday. January 6 at 5:00 PM
1 min. readJeju Island in South Korea is planning to introduce non-fungible token (NFT) tourist cards to increase tourism among the younger generation. The island aims to launch digital tourism cards with NFT features in the second half of 2025, offering various benefits to cardholders. By targeting millennials and Generation Z, Jeju hopes to attract more young tourists and encourage repeat visits. Known for its scenic hiking trails and resorts, Jeju has a history of embracing crypto initiatives, such as a blockchain-based COVID-19 contact tracing app. The NFT-linked tourist cards will provide travel discounts and subsidies for popular attractions on the island, including the UNESCO-listed Seongsan Ilchulbong volcano. Officials on the island have also explored blockchain and NFT applications in other sectors like tourism, museums, and fishing. With the growing interest in cryptocurrencies in South Korea, the introduction of NFT tourist cards could further boost tourism and economic growth on Jeju Island.