Cryptocurrency
Kraken Partners with Tottenham Hotspur: A Crypto-Football Collaboration
Tuesday. July 16 at 3:00 PM
1 min. readKraken, a centralized cryptocurrency exchange, has recently announced a groundbreaking global partnership with Tottenham Hotspur football club. This collaboration marks Kraken as the first official crypto and Web3 partner, as well as the official sleeve partner for both the men's and women's teams of the club. The primary goal of this partnership is to enhance the fan experience and bridge the gap between fans and the world of cryptocurrency. Tottenham Hotspur's chief revenue officer, Ryan Norys, expressed the club's commitment to driving innovation through this partnership with Kraken, a recognized leader in the crypto industry. The collaboration signifies a growing trend of integrating crypto into the sports world, as seen with Cristiano Ronaldo's NFT collection with Binance. This partnership highlights the increasing intersection between the football industry and the crypto space, aiming to engage fans through innovative technologies like NFTs and cryptocurrencies.