Tokenization
Rethinking Airdrops in the Crypto World
Saturday. July 20 at 3:00 AM
1 min. readAirdrops, once a popular method in the crypto market, are now losing favor due to underperforming tokens and mercenary user bases. Web3 protocols are exploring new models as the industry questions the effectiveness of airdrops. The surge in airdrops since 2023 was a response to the crypto winter of 2022, but the results have been mixed. While airdrops attract hype and interest, they often lead to token price drops and short-lived benefits for protocols. As interest in airdrops wanes, protocols are seeking alternative ways to launch tokens that add value to stakeholders. The industry is considering strategies like gradual token vesting and decentralized marketplaces to incentivize user behavior. With regulatory barriers evolving, there is a growing need for tokens with sustainable value propositions to drive real, long-term value in the crypto space.