Cryptocurrency
Rumble Makes First Bitcoin Purchase as Part of Financial Strategy
Tuesday. January 21 at 9:00 AM
1 min. readRumble, Canada’s largest video-sharing platform with over 50 million users, has recently invested $20 million in Bitcoin as part of its financial reserve strategy. The company plans to further expand its Bitcoin holdings in the future, following a trend of public companies adopting Bitcoin as a reserve asset. This move led to a more than 5% surge in Rumble’s stock value. Rumble joins other firms like MicroStrategy, Semler Scientific, Marathon Digital, and Metaplanet in integrating Bitcoin into their financial strategies. The company's CEO, Chris Pavlovski, discussed the Bitcoin strategy with MicroStrategy’s Michael Saylor in November 2024. This purchase aligns with the broader trend of publicly listed companies adopting Bitcoin as a reserve asset, with firms like Marathon Digital adding significant amounts of Bitcoin to their reserves. Tether's substantial investment in Rumble and El Salvador's crypto-friendly environment further support Rumble's Bitcoin strategy.