Blockchain Gaming

Valhalla's Advertising Campaign in English Premier League

Wednesday. August 14 at 8:00 AM

1 min. read

Floki's Valhalla, a revolutionary PlayToEarn MMORPG, will lead a major advertising campaign during the 2024-25 English Premier League season. Utilizing LED boards at live games, the campaign aims to boost global exposure and brand credibility. The EPL, the world's most popular sports league, attracted 3.23 billion viewers in the 2022-23 season. With a massive social media following, EPL clubs offer a vast audience. Valhalla's ads will be strategically placed for maximum visibility, ensuring uninterrupted exposure. The campaign is expected to reach over 200 million people globally, with significant impressions and on-screen duration. Valhalla, set in a Norse mythology-inspired MMORPG world, offers players a unique gaming experience. Floki, the people's cryptocurrency, supports the ecosystem with a focus on utility, community, and marketing. For more details, visit Valhalla.game and Floki's official channels.

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Chainalysis Acquires Fraud Detection Startup Using AI

Tuesday. January 14 at 9:00 PM

Blockchain analytics company Chainalysis has entered the realm of artificial intelligence with its acquisition of a fraud detection startup. The purchase of Alterya, a tech firm utilizing AI agents to identify fraud, was reported to be around $150 million. Chainalysis confirmed the news in a blog post, emphasizing the acquisition's role in offering proactive fraud protection for payments and improving fraud detection in the Know Your Customer process for exchanges, blockchains, and wallet providers. Despite not being widely recognized in the crypto sphere, Alterya has partnerships with major players like Coinbase and Binance, monitoring over $8 billion in monthly transactions to combat authorized fraud. This acquisition follows Chainalysis' previous purchase of Web3 security platform Hexagate. The company highlighted the increasing threat of fraud in the financial sector, exacerbated by generative AI technology, which has made fraudulent activities more accessible and scalable. The FBI has warned about scammers using generative AI to target cryptocurrency investments, with Deloitte projecting significant economic losses due to deepfakes and generative AI scams by 2027.

Blockchain Gaming

Sony Launches Soneium Blockchain Platform Amid Centralization Concerns

Tuesday. January 14 at 6:00 PM

Sony Block Solutions Labs, a collaboration between Sony Group and Web3 infrastructure provider Startale, has officially released the blockchain platform Soneium. Despite successful testing with 15 million active wallets and 47 million transactions, the platform faces criticism from the crypto community for potential asset-freezing and rug-pull issues. Soneium aims to create an open internet for entertainment, gaming, and finance, with a focus on empowering users in the web3 space. The platform has already seen 6.8 million total blocks and 7.3 million contracts. Sony's public blockchain project, Soneium, was first announced in August 2024 and has since launched the testnet 'Soneium Minato.' While developers have created various applications on the platform, concerns about asset freezing and rug-pulling have been raised by users. Sony also introduced the Fan Marketing Platform and partnered with Chainlink to enhance cross-chain interoperability.

Blockchain Gaming

Tesla Cybertrucks Provide Free Wi-Fi to Los Angeles After Wildfires

Tuesday. January 14 at 7:00 AM

After devastating wildfires in Los Angeles, Tesla CEO Elon Musk announced the deployment of Cybertrucks and Starlink terminals to provide free Wi-Fi hotspots in areas without internet access. Musk's plan involves positioning Cybertrucks equipped with Starlink terminals in a grid pattern to offer connectivity in the hardest-hit regions. This initiative follows Musk's previous efforts, such as sending Starlink terminals to North Carolina after Hurricane Helene. Additionally, Tesla will provide housing for affected employees and deploy Superchargers, Megapack Chargers, and Mobile Powerwall Units to support emergency services. The company also sent Cybertrucks with Starlinks to various sheriff's department offices. Musk encouraged Cybertruck owners to join the support effort by lending their Wi-Fi to affected areas. Despite criticism of his political views, Musk emphasized the importance of aiding affected communities through these relief efforts.

Blockchain Gaming

Innovative Bitcoin Staking Protocol by Babylon

Tuesday. January 14 at 6:00 AM

Fisher Yu, the co-founder of Babylon, a Bitcoin staking protocol, discusses the native use cases for BTC. Babylon aims to create more opportunities for HODLers to earn rewards without relying on third parties. By enabling Bitcoin staking, users can secure other blockchains and decentralized systems while earning rewards in the respective protocols' currencies. Despite the risks involved, such as slashing, Babylon has attracted significant interest, with thousands of bitcoins staked within hours of launch. The project's roadmap includes turning the Babylon chain into a marketplace for various decentralized systems. Fisher envisions a future where Bitcoin and Babylon are synonymous, attracting mainstream institutions and users to the crypto ecosystem. With a focus on innovation and security, Babylon aims to revolutionize the staking landscape and provide a new way for HODLers to maximize their Bitcoin holdings.

Blockchain Gaming