DApps

Authentic Engagement in Web3 Marketing

Tuesday. January 21 at 7:00 PM

1 min. read

Projects in the rapidly growing Web3 space require effective marketing strategies to overcome challenges and connect with their target audience. Unlike traditional industries, Web3 relies on community-driven initiatives, making genuine engagement essential. However, barriers like high influencer costs and Web2 platform censorship hinder marketing efforts. To succeed, Web3 projects must build authentic communities and educate users on the value of decentralized technologies. Questing platforms offer interactive experiences to incentivize user participation, but they face challenges like fake engagement from bots. Rewardable, a task-to-earn platform, addresses these issues by prioritizing authentic interactions and verified users. By focusing on quality over quantity, Rewardable helps projects grow genuine communities and measure campaign success accurately. Embracing platforms like Rewardable can lead to a future of Web3 marketing free from fake engagement and bots, ensuring credibility and trust in the industry.

More news 🗞️

Uniswap v4 Upgrade: Developer Customization and Price Impact

Saturday. February 1 at 11:00 AM

Uniswap recently launched its v4 upgrade on mainnet, introducing hooks for developer customization and cheaper operations. Despite a delayed release, the upgrade did not generate the expected price momentum for UNI token. Following the launch, UNI's price briefly surged but quickly retraced, amidst prevailing bearish conditions. The v4 upgrade transforms Uniswap Protocol into a developer-friendly platform, offering features like hooks for customizing pools, swaps, fees, and LP positions. Developers highlighted the significant cost reduction in creating pools, claiming a 99.99% decrease in expenses. While the upgrade aims to enhance liquidity and user experience, the initial impact on UNI token price was short-lived. Market dynamics and macroeconomic factors continue to influence UNI's value, with the v4 upgrade potentially aiding Uniswap in regaining momentum in the competitive DEX market. The project's developers remain optimistic, offering substantial bug bounties to ensure security. The true impact of the v4 upgrade on Uniswap's performance will unfold over time.

DApps

Revolutionizing Crypto Adoption Through Innovative DApps

Friday. January 31 at 4:00 AM

Ethereum restaking protocol EigenLayer and modular blockchain protocol Cartesi have teamed up to create the next groundbreaking application and enhance mainstream cryptocurrency adoption. The collaboration aims to inspire core developers to build transformative decentralized applications (DApps) that can attract more end-users. An exclusive hackathon will be hosted by the developers from Feb. 10 to Feb. 18 to brainstorm and develop prototype consumer DApps with novel use cases. Through the Cartesi Experiment Week, the goal is to broaden the Web3 design landscape by integrating real-world computation on the blockchain. Despite the growth in blockchain infrastructure, user-friendly products with innovative features are essential for wider adoption. Experts are exploring the potential of combining blockchain and artificial intelligence to create the next big crypto use case. The integration of AI with blockchain technology could revolutionize industries by ensuring the authenticity of key decisions through immutable ledger records.

DApps

Ethereum Struggles Amid Decreased DApp Activity

Wednesday. January 22 at 3:00 AM

Ethereum has faced challenges in surpassing $3,500 since Jan. 7, indicating weakness despite a 6% gain in the overall crypto market. The decline in Ethereum-based DApps volume has raised concerns about its price lagging behind. Ethereum's onchain activity has notably underperformed compared to other blockchains, with a 38% drop in volumes over a 7-day period. In contrast, BNB Chain and Solana experienced significant activity surges. Ethereum also no longer ranks in the top five blockchains for weekly fees, generating only $46 million compared to Solana's $71 million. The ongoing debate revolves around balancing transaction costs and ETH staking rewards, with proposed solutions including fee adjustments or inflation rate reductions. Despite retaining its top position in total value locked, Ethereum faces uncertainty due to increased competition from Solana, which has seen a surge in deposits and activity.

DApps