Digital Assets
Protecting Likeness Rights in the Age of AI
Wednesday. October 30 at 12:30 AM
1 min. readRobert Downey, Jr. has taken a firm stance against the use of his likeness in digital replicas created through generative AI. The actor, known for his role as Tony Stark in the Marvel Cinematic Universe, stated that he would take legal action against any future executives attempting to create a digital version of him without his consent. Despite having his likeness digitally recreated for action sequences in films like 'Avengers,' Downey, Jr. remains adamant about protecting his character's integrity. The debate over generative AI extends beyond Hollywood, with actor Nicolas Cage criticizing the technology as 'inhumane.' While agreements have been made regarding the creation of digital replicas in the film industry, issues persist in the realm of video game production. SAG-AFTRA is currently in negotiations to ensure performers have control over the use of AI in replicating their voices and likenesses, highlighting the ongoing challenges posed by artificial intelligence in entertainment.